BBC’s Katie Hunt has posted a comment titled ‘China’s untapped potential attracts global film makers’. (BBC news, Hong Kong, 25th March 2011). It pointed out that China has potentially the biggest film market in the world with over 200 million ‘middle-class’ moviegoers. However, due to Chinese government protection on imported films and piracy, this untapped gold mine has remained havens for chinese film companies.
It seems to me that such issue raised against Chinese government and its policy is ridiculed by the contradictory approach when assessing the same situation in the west. None of the European countries will find it hard to understand why a rigorous protection over their domestic film market is absolutely necessary. In fact, since world war 2, after witnessing Hollywood film industry penetrating into the European market and killing indigenous film making with its ‘sausage factory’ style production of films, the European Union has adopted strict quota to imported films in order to protect its domestic market. What the Chinese government is trying to do is exactly that.
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